by Ana Serrano | Dec 1, 2025 | Quality Assurance 101
Every executive who’s ever approved a release has had a version of the same experience. The status deck says green. The engineering team says the sprint went well. The QA lead is cautiously optimistic. And nobody in the room can actually show — with evidence, in...
by Ana Serrano | Nov 18, 2025 | Quality Assurance 101
When the Cost of a Defect Isn’t Just a Hotfix In most industries, a software bug costs you a customer complaint and an engineering sprint to clean up. In regulated industries, the same bug can cost you a fine, a breach notification, a failed audit, or a...
by Ana Serrano | Oct 14, 2025 | QA Strategy, Quality Assurance 101
In an economy where most products are at least partly software products, the gap between companies that ship reliably and companies that don’t has stopped being a technical distinction. It’s a competitive one. Customers move on after a single bad...
by Scott Williford | Jul 10, 2025 | QA Strategy, QA Costs, Quality Assurance 101
Picture the version of a launch nobody wants to live through. The feature ships on schedule. The release notes go out. Then the support inbox starts filling up, the dashboards turn red, customers post about the broken flow on social, and somewhere upstairs an...
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